If you enjoyed Seinfeld then you might recall the Show About Nothing Pitch to NBC. The pitch was basically a mirror of what the real Seinfeld show was seemingly about.
But if you pay attention it was about much more. Most Seinfeld episodes has multiple story lines happening, many that connected past episodes and future. This pitch was just another story level for us to bask,
That is social media.
You need to chose your story lines.
and your themes.
There are two ways to run your social media and content marketing.
1. The Short but consistent Show about nothing model.
2. The School Report White Paper model.
Either will attract unique audiences.
The Show about nothing model makes it so you can break up your themes into a non ending story or narrative that slowly sings your brands praises.