Google Places Optimization

Google Places Optimization

What is a NAP? It is a citation. OK what is a citation?
In organic SEO we are used to this word described as a link. It was born from PageRank and Larry Page noticing the value of a scientific paper by the references or citations in other well regarded journals.

A citation in Local search is a local business address typically displayed as so:
City, State, ZIP
310 533 9145

Where can these be found? First of all on every page of your website(s). And then we see them often in review directories such as Yelp, YP, SuperPages. But wherever you control a webproperty is also a good place to list them.

KML and GEO Site MAP

Other factors to consider are an insertion of a KML and GEO Site map. A good builder is this tool here Just place the .KML and Geo Site map into the root of your site. We do this for our clients as part of their local campaigns.
Example KML info
social love

About Tim O'Keefe

An original SEO from the 90's, Tim has the unique historical perspective in search and social as they merge into one another. SEO is Social is Reputation and all of it is Publicity. Tim was one of the first big bloggers and mentored many startups in the early 2000's. Tim is always a good interview and has left many an interviewer with plenty of quotables. Call Tim O''Keefe at 310 533 9145

Leave a Reply