We have talked about Google Plus, now Local Plus.
One piece I have missed is the importance of making sure that your site has authority. Which curiously means that in order to rank in the local results, you need good SEO.
This is not a perfect rule but a generality. As Local keeps changing. But the general rules still apply.
- Optimize your Google Local Results
- Get Citations/Naps
- Get Positive Reviews
Another curiosity of late is to see Local sites rank in the natural results, and to find them below the Seven Pack. This has happened in the past but up until recently it was difficult to find.