“Fiction is a lie, and good fiction is the truth inside the lie.” Stephen King
content call notes
Recently fellow social media maven Barry Cunningham asked me for some SEO advice which turned into a series of intriguing conversations that led to him giving me 3 unsolicited testimonials on Facebook for his results.
So this obviously stoked the interest of other budding SEOs on Facebook so we went ahead and decided to run a series of calls for them.
The first one is starting at the start. Learning how to create content.
Content is the story of your brand told over time. A great metaphor for what can go into that story is the epic Seinfeld dialogue for “the pitch”.
GEORGE: I’m really serious. I think that’s a good idea.
JERRY: Just talking? Well what’s the show about?
GEORGE: It’s about nothing.
JERRY: No story?
GEORGE: No forget the story.
JERRY: You’ve got to have a story.
GEORGE: Who says you gotta have a story? Remember when we were waiting for,for that table in that Chinese restaurant that time? That could be a TV
If you consider reality TV these days you will see George was way ahead of his time.
We give a ton of content as I reveal some of my favorite tactics and Barry gets opened up at the end and reveals some serious ninja strategies for running Facebook ads.