Amazon teased us on Cyber Monday with a link bait, viral video.
Amazon Prime Air. A drone delivers our goods within minutes of ordering. The spoof flew over the heads of many, self included.
Why it worked is at some level, despite the logistics it is sensational enough, yet in the realm of possibility that it gets shared. It gives the air of cool and cutting edge without actually having to do anything innovative.
Link bait is really good PR. And good PR usually gets links.
News sources are still reporting as if it is real. Maybe it is. Of course virality is predicated on believability.
— Fox News (@FoxNews) December 4, 2013