To Spam Blast or Socialize that is the Question? We often chose scale over substance. Whereas substance can allow us to connect with people. Connecting with our potential clients is easier to do than ever. Otherwise we risk insulting them with shallow messages than connecting with them.
So if we want to scale way up, we can blast out our messages with a tool like Hootsuite. Which will take our post to multiple social media platforms. We are doing that for clients now. As Rich Shefren taught me ten years ago. “It is better to do something shitty than not at all.”
So lucky enough I just found this unedited and raw podcast that tackles the above subjects and more. It is so good I am wondering how I lost it in the first place.
This Podcast tackles how to embrace social media, search engines, and reputation marketing in a strategic whole. Not a set of disparate parts. It is packed with multiple layers of learning for your social media marketing.
The main lesson to take home. Be the trusted source on your topical theme. Do this right and it will flow through all three aspects of internet traffic. Search, Social and Reputation.
- Content is to be re-purposed across the web and curated.
- What is your story? (if you do not tell a compelling story then you need to contact me for a consult).
- Not everything gets into Google-indexed pages vs non indexed pages.
Broadcasting should not be a blatant sale but a demonstration of your worth to your audience. A good story helps this along.
Warning: this podcast some time specific tools that have changed at Google. They are relevant to the main points. But I want you to be aware of this. I felt the found content was so good that I did not want to have to try and recreate the audio.