This is from a cool script that takes the words and your site and makes a word cloud. http://www.wordle.net/
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We are just starting this blog so forgive us as it is still a baby.
Spider Juice Technologies
310 533 9145
Google Places Optimization
Google Places Optimization
NAP
What is a NAP? It is a citation. OK what is a citation?
In organic SEO we are used to this word described as a link. It was born from PageRank and Larry Page noticing the value of a scientific paper by the references or citations in other well regarded journals.
A citation in Local search is a local business address typically displayed as so:
Name
Address
City, State, ZIP
310 533 9145
Where can these be found? First of all on every page of your website(s). And then we see them often in review directories such as Yelp, YP, SuperPages. But wherever you control a webproperty is also a good place to list them.
KML and GEO Site MAP
Other factors to consider are an insertion of a KML and GEO Site map. A good builder is this tool here http://www.geositemapgenerator.com/ Just place the .KML and Geo Site map into the root of your site. We do this for our clients as part of their local campaigns.
Example KML info
Has Googles Local Preference Killed Your SERP?
The way the SERPS are displayed have changed significantly over the past year.Many local website owners like realtors, mortgage pros sites, HVACs, dentists, doctors and other local based sites (sites with a physical address) have fallen victim to Googles preference for local. As their SERPS results were replaced by the seven pack/Places results.
Posted in Search
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Google Releases the Story of Search
Google tells us how search works.
1. Crawling and indexing: G claims there are 30 trillion pages and of course growing by
Architecture of a Web crawler. (Photo credit: Wikipedia)
the second. Spiders or bots crawl the web or network of sites from page to page. Sorting by their content and other factors. Making over 100 million gigabytes that Google tracks. Continue reading
Social Media SEO Presentation to Realty Investment Association Of California (RIAOC)
Last Tuesday I gave a presentation to RIAOC and this is a reenactment of the presentation:
Free Transcription Service
Courtesy of YouTube
Here is this videos transcription unedited:(love what they did to my company name;-) geez
Image via CrunchBase)
he guys it’s time now to use butter cheese technologies and wanted to show
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you
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the quickie track
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to gets
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uh…
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your words in your content into tax
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and on one of the things that and re-send
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somewhat recent thing to happen
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within u_-two videos
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is that you’re able to grab
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uh…
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uh…
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the text from your video
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so this gives us a number of things we could determine i’ve been the passive
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taken
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uh… connell webinar type millions tutorials
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and have the happy to have charts prior for
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who’s doing this now rather quickly this is just the two-day-old video i don’t
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know how soon did they go out
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but this one up
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uh…
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successful days ago uh… already has a transcript
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uh…
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wherever the deal was that
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it’ll match up to the transcript but the point is is that you could grab your
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words
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prodi here put them into tax clean them up
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and repose them uh… a different format
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uh… to syndicate here
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your content
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faster and and that’s a as a huge advantage
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uh… there
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really liked now another thing that you can derive i’ve preached for years going
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back to the blogging updates
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that
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you should blog in a lot of people one of my clients
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realtors and
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other sales type professionals are out on the road a lot
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were just a you busy
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you know you’re running a business and uh… you know in front of a box you’re
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or even on dallas smartphones seemed tough uh… you’re just busy interacting
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with your clients
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uh… one of the things that you can do it but i’ve said for years uh… units
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to colin to voicemail
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uh… like wanted to write call and i get on a mandate
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taxed
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uh…
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too
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my forest hills
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the challenges is that
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it doesn’t always come out to great looks like the transcription on this is
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use decent
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but it’s not only that gets started some limited as long as you’re video uh…
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want this
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whereas with uh… you know a boy smells cop after a while
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so this is another way to just
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the undergrad taxed
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and so the question is is how do you
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taped the uh… a recorded message
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and um…
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and turn into you
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video really easy money show you how to do that
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so i wanted to be upload section in a closed up one of many our upload that’s
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right and to get there it’s usually copper
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part of your uh… extreme
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you can create e webcam
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capture
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right here
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that will
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uh… allow you to have a webcam to record straight into
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and to you too
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there is also
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bility too
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uh…
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if you don’t have a webcam in months
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you know gosh most uh… laptops have those he states he should
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uh… get that
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uveitis doesn’t pay and then there is a software look it up all cultural awake
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and yet it will end up with the studio
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called the gasoline safari
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uh…
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it’s a free
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audio
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uh… service that you can download uh… it’s a software
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you also have
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uh… you could actually uh… i believe record straight into
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uh… what i’m using right now it’s camtasia money using my from going
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straight into my
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for my kids inside of my uh… my laptop
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for uh… just speed inconvenience
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but uh… anyway though there’s a lot of different things you could do
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are
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but it is a nice sheepy way to get taxed and scrape it and be able to spread your
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message
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across the well then that’s kind of stuff will be talking about this as we
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go along in the uh…
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socialize the a ceo dot com
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and uh… than the other
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your websites that
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that i have
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uh… at this time of houston
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checking out it’s ah… spuds technologies dot com you can find stare
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socialize the ceo dot com
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still building up that site but this is uh…
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why a m i’m doing this particular video
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uh… we’re going to be just talking about how to uh…
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usc eliminates the and social
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uh… another complement each other to that site
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hopefully uh… units on this uh… helpful if you have any questions well
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means comments in the uh…
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social
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network that you find this video
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and i’ll be glad to hear it certainly questions you have a great day
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Google Changes 2013
KISS Version
KISS Version
About Google This Year
I told you before I would do a recap of what Google is all about in 2013.
I made a video for you.
It goes into some detail on a number of important changes that Google has made from the perspective of your audience.
Meaning the Google results page itself.
Here is what has changed in Google. Traditional SEO organic results are given less screen space for many search queries. (typically shorter tail or shorter queries).
There are solutions and we provide them as a service.
Here is what you need to know to thrive online in 2013.
Ubiquity is the new exclusivity. Meaning being everywhere is your dominance. I will show you how in later posts.
But suffice it to say that:
- SEO is SOCIAL is REPUTATION MANAGEMENT
- SOCIAL IS SEO IS REPUTATION MANAGEMENT
- REPUTATION MANAGEMENT IS SEO AND SOCIAL
Do not get stuck in the box trap. “My traffic strategy is Facebook” is not a strategy. It is the words of a traffic stunted webmaster. In fact to say that about anyone platform is just as tempting and just as faulty. But one thing is certain…
Google still rules the internet. They have their own social network and have lots of time to let it build fans.
And that is why we have a love affair of one. And a proper strategy of ubiquity helps you to seduce the one .And of course the one is Google. And we have the ways to do that. Just remember:
- Social media is seo: What are shares and likes and tweets but links?
- Sseo is social media: My recent video just climbed to #4 for its keyword phrase. How is that not SEO?
- Reputation management is social media: What is a review of your service on yelp but a social experience with you? I see folks not allowing peeps to tag them or post to their walls. Big mistake.
- Reputation is seo: When someone searches for your business on Google do they find bad reviews of you first or a few pages of your profiles and websites?
I will delve more into these relationships later but I hope that you can see that all of them are different but very much influence one another.
2013 is the year where putting all the pieces together into a comprehensive and workable strategy matters to your business. We are here to help you. Two clues that are huge for 2013. Have a content creation strategy and get your sites readable on a mobile phone or tablet.
Let me know if you would like an analysis of your opportunities. As always we would like to be your partner with your traffic and leads needs.
Many have said SEO is dead after the Panda, Penguin, link removal emails, Exact Match Domain penalties and more. It is not dead, has changed. The shifts are prominent in local or Places search. With the 7 pack taking up a good part of the page.
Image via CrunchBase
So the biggest change is a lack of screen space available to traditional organic SERPs.
Posted in Search
Tagged Google, Penguin, Search engine optimization, Search engine results page, SERP, Social media
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The Story is the Story
A Love Story of One
If you follow sports at all then you know last week was an amazing sports week. And the story that trumped them all was the Manti Teo love story was proved a fraud. If you are not a sports fan hang on there is a social media traffic lesson here.
Turns out the sports media fell in love with Manti as he tragically lost his grandmother and his girlfriend at mid season. It served as a great narrative for the media to hang onto as the Hawaiian born linebacker had a season that most footballers dream about.Except for the death part.
Then like the crushing his team took in the National Championship game. The story came crashing down as he admitted that the girlfriend did not exist. And that in fact he was duped.
A big part of the deception was done to the footballer via social media.(If you believe him ) I am not saying to go out and dupe anyone. But this story illustrates the power of the social media to create and tell stories.
He was being told a story, that he shared with others including the media, traditional and internet. Then he said the story was false and the media retold the story as I am retelling it to you here.
Tactically, by piggybacking the news of course . A great way to produce content by the way.
Posted in Story
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